Why Sweetgreen’s Beloved $15 Salads Still Aren’t Profitable | WSJ The Economics Of

Sweetgreen’s fast-casual $15 salads have a cult following. But even as the salad chain has sold millions of these bowls to its customers, net profits still remain elusive with so much overhead. The company’s value has dropped about three-quarters since its peak and it’s been operating with significant losses every month.

WSJ explores the headwinds Sweetgreen faces in turning profitable.

0:00 Changing the fast food system
0:48 Expenses
3:04 Cutting back
4:20 Automation and loyalty programs
6:05 What’s next?

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